Following the brand's internationalization strategy, meia.dúzia® reinforces its presence in the Spanish Market with its 3rd presence at the International Salon of Quality Food and Beverages, the XXX Salón de Gourmet - Feria Internacional de Alimentación y Bebidas de Calidad, which took place from the 4th to the 7th of April at Feria de Madrid – IFEMA.
meia.dúzia®'s new products were present in the showcase promoted by Salón Gourmet and El Corte Inglés's Club del Gourmets and the Travel Kit - Flavor Experiences meio.dúzia® 6 20g tubes won the 1st Prize for Versatility of the XXX Salón de Gourmets in Madrid - PREMIOS SALON DE GOURMETS 2016 where more than a thousand novelties and more than 30,000 products from all over the world were in competition this year.
The Travel Kit - meia.dúzia® flavors experiences - 6 tubes of 20 g (Azores Pineapple Fruit Jam With Lemongrass, Bravo de EsmolfeApple With Cinnamon, Strawberry with Mint, Blueberry With Melissa, St. Tomé with Laranja, Rosemary Honey), was awarded not only for its originality but also for its versatility. Being able to, in the middle of a trip by plane, train, car, take a break from work and enjoy a unique moment of flavor, in a practical and expeditious way were some of the advantages that convinced the Jury of the Contest.
Mauricio García de Quevedo was part of the jury. General Director of FIAB, Ignacio Garamendi, Director Dpto. FIAB IAB Business, Fernando José Burgaz Moreno. General Director of MAGRAMA's food. Esperanza Orellana. Deputy director of food at MAGRAMA, Diego Olmedilla. Director of Aplus Field Marketing, Emilio Gallego. Secretary General of the FEHR, Inés Menéndez de Luarca, Director of the Food and Gastronomy Division of the ICEX, Luis Pacheco. Owner of Gold Gourmet and Fernando Balmaseda. Director of Salón de Gourmets, Grupo Gourmets.
The brand thus reinforces its presence and reputation in the International Market with yet another Award at an International Exhibition.
